The power of branding surrounds us on a constant basis. Quickly, can you guess what company’s logo this is? If you guessed McDonald’s and identified the image as those well-known, easily-recognizable golden arches, then you have just experienced the power of branding. Why is it that some companies seem to crop up in everyday conversation, while others don’t seem to be as pervasive? When it comes to establishing and maintaining a brand’s identity, nothing does more than the proper application of Visual Brand Language.
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