The power of branding surrounds us on a constant basis. Quickly, can you guess what company’s logo this is? If you guessed McDonald’s and identified the image as those well-known, easily-recognizable golden arches, then you have just experienced the power of branding. Why is it that some companies seem to crop up in everyday conversation, while others don’t seem to be as pervasive? When it comes to establishing and maintaining a brand’s identity, nothing does more than the proper application of Visual Brand Language.
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The Metcalfe Group worked side by side with Vendor’s Exchange Global Vending to create two fully-functional vending machine doors with the goal of updating aesthetics and incorporating new technologies. The result generated lots of attention and positive reviews at the NAMA (National Automatic Merchandising Association) show in Las Vegas from those within the industry, due to its modern design and innovative technological elements. More than just a simple looks-like prototype, the machine was entirely functional, giving the user a true sense of what the final product would be. (more…)
If you’re here reading this then the cat’s out of the bag, but we’re excited to present our new website! The look is bolder, more contemporary, and overall much sharper, but we’re most excited by what’s inside. We’ve greatly expanded our portfolio to show more of what we’ve done (still can’t show a lot of exciting, forward looking projects, but that comes with the territory) and have revised our services to better reflect all that we can do for you. Inside you’ll find out how our research can give you a better foundation, how our product design and industrial design can improve the look and use of a product, and how our engineering services can optimize your design and make it manufacturer-ready. We can also prototype and test your product in a variety of ways, plus many other services that will help make it a market success.
If this is your first time here, just take a look around on your computer, tablet, or phone and see what we can do. If you’ve been here before, put in your fresh eyes and see how much we can do for you. Either way, enjoy the new website, let us know what you think, and give us a call or send an email so we can begin to bring our skill and expertise to you.
