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Ironing Out the Kinks

A market-leading plastic manufacturer was looking to expand their offering of self-branded products. After a false start with another industrial design firm, they approached us to design a new iron organizer for consumer and commercial markets. They asked for a creative product design that would stand out in its field and offer new value, and we delivered.

After assessing the current market of iron organizers, we began the industrial design phase by exploring a variety of functional and aesthetic concepts, all represented by 2D sketches and physical models to ensure legitimacy. Exploration with rough, functional prototypes allowed us to devise novel ways of retaining a clothes iron, giving us insights that would have been unlikely to surface from merely sitting at a desk.