• PureTorque Tyreek Hill Edition

    Getting Fit

    An elite physical trainer came to us with a prototype of what would become the PureTorque, a scientifically proven tool for more effectively targeting the muscles in your torso. We were able to refine his original idea to create something that was light, easy to use, strong, visually compelling, and, most importantly, incredibly effective.
  • PureTorque - Configurable Prototype

    Early prototypes removed mass from the inventor’s prototype and focused how the device should be held and contact the body. This prototype sought to replicate the final materials for the pads and was adjustable to make sure we got the size, shape, and ergonomics just right. Once this was approved through testing with users, we 3D scanned the prototype for use in the next phase.